Available for new opportunities
Digital Media Specialist
Crafting Visual Stories That Inspire
Creative multidisciplinary professional with 8 years of experience in videography, editing, animation, photography, and 3D design; crafting high-impact digital content that strengthens brand storytelling and drives campaign results.
ABOUT ME
Hi, I’m Haiqal Rohani
Also known as Artroqal
I’m a visual storyteller with a multidisciplinary background in video production, 3D art, animation, illustration and photography. Over the past 8 years, I’ve developed a practice rooted in clarity, emotion, and purposeful communication.
My approach combines creative exploration with strategic thinking; crafting digital content that not only captures attention but supports brand and marketing goals. Whether working independently or within a team, I aim to create visual experiences that are engaging and meaningful.
MY EXPERTISE
Core Skills
A blend of creative vision and technical proficiency
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Branding & Marketing Strategy
Campaign ideation, storytelling, positioning
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Creative Production
Video editing, motion graphics, storyboarding, copy writing
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Analytics & Reporting
Content performance insights, audience engagement metrics
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Design & Visual Communication
Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Audition, Lightroom)
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3D Design & Multimedia
3Ds Max, Maya
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Leadership & Collaboration
Directing teams, managing stakeholders
MY JOURNEY
Work Experience
MIJ Hub Ltd
Nov 2022 - Jan 2026
Marketing | Digital Media Specialist
Achieved 30% increase in social media engagement and improved donor acquisition through compelling video content and reels
Developed and executed story-driven contents that enhance the organisation's visibility and community outreach
Managed digital platforms and track content performance, providing data-driven recommendations that improved content reach by 20% year-on-year
Partnered with leadership to align marketing content with brand voice, ensuring cohesive storytelling across platforms
Aftertouchworks Pte Ltd
Oct 2021 - Sept 2022
Creative Lead
Directed the creative execution of creative projects, overseeing projects that boosted brand consistency and market presence
Streamlined project workflows, reducing turnaround times by 20% while maintaining product standards
Singapore Polytechnic
Dec 2020 - Sept 2021
Learning Experience Executive
Partnered with lecturers to design e-learning content that enriched the student experience and modernised course delivery
Produced digital assets and interactive modules that improved course engagement among SMA students
ST Engineering Electronics
2018 - 2020
Engineer | 3D Artist/Designer
Designed 3D models, textures, and animations for AR/VR training, supporting internal and commercial projects
Produced marketing visuals, infographic videos, and corporate presentations that support and secured project bids
Collaborated with other departments to align design outputs with sales and marketing strategies
MY WORK
Featured Projects
A showcase of my creative work across various digital media
🎬 FILM & MOTION
You Really Need Is Love by Shazza
Type:
Role:
Music Video
Director, Storyboard Artist, Proposer
Directed a music video featuring MIJ Hub students, inspired by Shazza's hit song, to align with the students' story and message of love.
Harapan Si Istimewa: The Tarbiyah Campaign
Produced a mixed-animation and live-action video to explain MIJ Hub's programs and impact from students' perspectives.
Animation + Video
Script Writer, Director, Producer, Animator, Editor, Sound Engineer
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Role:
From Love to Legacy: The MIJ Hub Story
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Role:
Documentary
Cameraman
Documentary showcasing the founders of MIJ Hub, highlighting their journey of love and resilience in building a trusted centre for special-needs families in Singapore.
Behind the Bar (Shrek's Swamp)
Type:
Role:
Social Media Reel
Director, Cameraman, Editor
Cafe series showing followers’ drink suggestions being created and taste-tested.
🎬 FILM & MOTION
Seloka Set is Back
Hero video announcing MIJ Hub's cookies availability for order, engaging the public through creative storytelling.
Social Media Reel
Scriptwriter, Director, Producer, Cameraman, Editor
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Role:
Why Like That? : Stimming
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Role:
Informative Social Media Reel
Co-writer, Director, Cameraman, Editor
Why Like That is a video series that explores the behaviours of individuals with special needs, highlighting the meaning behind actions that are often misunderstood.
📸 PHOTOGRAPHY
This body of work features product and food photography produced for promotional campaigns and menu marketing.
Whether capturing the warmth of festive Christmas treats or introducing new drinks and dishes, my approach centers on lighting, composition, and detail to create imagery that feels both inviting and commercially effective.
Shot primarily on a Sony A6400, with a focus on controlled lighting and detail-driven composition.
🧊 3D & ANIMATION
Created a 3D animated short film titled “Sticky Situation.”This video showcases the full pre-production journey, from initial concept and idea development to 3D modeling, environment design, and final animation.
3D Animation Short
Concept Artist, Storyboard Artist, Director, 3D Modeler, Rigger, Animator, Video Editor
Sticky Situation Short Film - Pre-production
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Role:
Fully modeled and textured in 3ds Max, with lighting designed to enhance depth and realism. The final image was refined in Photoshop through post-processing to achieve a more photorealistic finish.
3D Image Render
3D Modeler, Texture Artist, Render Artist, Photo Editor
3D Interior Render
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Role:
2D Animation Short
Concept Artist, Storyboard Artist, Clean-up/Colour Artist, Animator, Effects Animator, Sound Engineer
Zuri Short Film
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Role:
A forest spirit is pushed to his limits when a robot from outer space threatens his home. I was involved from character concept development through animation, clean-up, and sound design, crafting the scene's emotional intensity.
Let’s Work Together
GET IN TOUCH
I'd love to hear from you.
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Email
mhaiqalrohani@gmail.com
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Phone
+65 91779034