Available for new opportunities
Digital Media Specialist
Crafting Visual Stories With Purpose
I’m a multidisciplinary creative with 8 years of experience in videography, editing, animation, photography, and 3D design. I create visual content that blends storytelling and strategy, helping brands communicate clearly and connect meaningfully with their audiences.
ABOUT ME
Hi, I’m Haiqal Rohani
Also known as Artroqal
I’m a visual storyteller working across video production, 3D art, animation, and photography. Over the past 8 years, I’ve built a multidisciplinary practice grounded in clarity, emotion, and purposeful communication.
My work combines creative exploration with strategic thinking. Whether developing documentaries, branded campaigns, or digital content, I focus on creating visuals that not only capture attention but also serve a clear objective.
I enjoy collaborating within teams and taking projects from concept to completion, ensuring each piece is thoughtful, engaging, and meaningful.
MY EXPERTISE
Core Skills
A blend of creative vision and technical proficiency
📢
Branding & Marketing Strategy
Campaign ideation, storytelling, positioning
🎬
Creative Production
Video editing, motion graphics, storyboarding, copy writing
📊
Analytics & Reporting
Content performance insights, audience engagement metrics
🎨
Design & Visual Communication
Adobe Creative Suite (Premiere Pro, After Effects, Photoshop, Illustrator, Audition, Lightroom)
📦
3D Design & Multimedia
3Ds Max, Maya
👥
Leadership & Collaboration
Directing teams, managing stakeholders
MY JOURNEY
Work Experience
MIJ Hub Ltd
Nov 2022 - Jan 2026
Marketing | Digital Media Specialist
Achieved 30% increase in social media engagement and improved donor acquisition through compelling video content and reels
Developed and executed story-driven contents that enhance the organisation's visibility and community outreach
Managed digital platforms and track content performance, providing data-driven recommendations that improved content reach by 20% year-on-year
Partnered with leadership to align marketing content with brand voice, ensuring cohesive storytelling across platforms
Aftertouchworks Pte Ltd
Oct 2021 - Sept 2022
Creative Lead
Directed the creative execution of creative projects, overseeing projects that boosted brand consistency and market presence
Streamlined project workflows, reducing turnaround times by 20% while maintaining product standards
Singapore Polytechnic
Dec 2020 - Sept 2021
Learning Experience Executive
Partnered with lecturers to design e-learning content that enriched the student experience and modernised course delivery
Produced digital assets and interactive modules that improved course engagement among SMA students
ST Engineering Electronics
2018 - 2020
Engineer | 3D Artist/Designer
Designed 3D models, textures, and animations for AR/VR training, supporting internal and commercial projects
Produced marketing visuals, infographic videos, and corporate presentations that support and secured project bids
Collaborated with other departments to align design outputs with sales and marketing strategies
MY WORK
Featured Projects
A showcase of my creative work across various digital media
🎬 FILM & MOTION
You Really Need Is Love by Shazza
Type:
Role:
Music Video
Director, Storyboard Artist, Proposal Lead
Directed a music video featuring MIJ Hub students, inspired by Shazza’s hit song. The concept was developed to reflect the students’ stories while reinforcing the theme of love and inclusion.
From Love to Legacy: The MIJ Hub Story
Type:
Role:
Documentary
Cameraman
A mixed animation and live-action campaign video designed to communicate MIJ Hub’s programs and impact from the students’ perspectives. I led the project from scripting to final delivery.
Harapan Si Istimewa: The Tarbiyah Campaign
A documentary highlighting the founders of MIJ Hub and their journey in building a trusted centre for special-needs families in Singapore. The film captures their resilience, purpose, and impact on the community.
Animation + Live Action
Script Writer, Director, Producer, Animator, Editor, Sound Engineer
Type:
Role:
🎬 FILM & MOTION
Behind the Bar (Shrek's Swamp)
Type:
Role:
Social Media Reel
Director, Editor
A social media series featuring followers’ drink suggestions brought to life and taste-tested in-store, designed to increase engagement and community interaction.
Seloka Set is Back
A hero promotional video announcing the return of MIJ Hub’s cookies, using creative storytelling to drive awareness, public engagement, and sales.
Social Media Reel
Scriptwriter, Director, Producer, Cameraman, Editor
Type:
Role:
Why Like That? : Stimming
Type:
Role:
Informative Social Media Reel
Co-writer, Director, Cameraman, Editor
Part of an educational series exploring behaviours of individuals with special needs. This episode focuses on stimming, providing context, and encouraging greater understanding.
📸 PHOTOGRAPHY
This collection features product and food photography created for promotional campaigns and menu marketing.
From festive holiday campaigns to beverage and menu launches, each image was carefully composed to highlight texture, colour, and brand appeal. My approach focuses on lighting, composition, and detail to create visuals that are both inviting and commercially effective.
Shot primarily on a Sony A6400 with controlled lighting setups to ensure clarity and consistency.
🧊 3D & ANIMATION
A 3D animated short film developed from concept to final animation. This project showcases the full pre-production journey, including story development, character design, environment modeling, and animation execution.
3D Animation Short
Concept Artist, Director, 3D Modeler, Rigger, Animator, Video Editor
Sticky Situation - Pre-production
Type:
Role:
Fully modeled and textured in 3ds Max, with lighting designed to enhance depth and realism. Final post-processing was completed in Photoshop to achieve a photorealistic finish.
3D Image Render
3D Modeler, Texture Artist, Render Artist, Photo Editor
3D Interior Render
Type:
Role:
2D Animation Short
Concept Artist, Storyboard Artist, Clean-up/Colour Artist, Animator, Effects Animator, Sound Engineer
Zuri Short Film
Type:
Role:
A short animated film about a forest spirit defending his home from an unexpected threat. I contributed from character concept development through animation and sound design, shaping the film’s emotional tone and visual flow.
Let’s Work Together
GET IN TOUCH
I'd love to hear from you.
📧
Email
mhaiqalrohani@gmail.com
📞
Phone
+65 91779034